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TSRI Sales
Accelerator = Incremental Business
Since 1996, TSRI has worked with a growing number of
technology firms, helping to overcome challenges to achieve their
sales performance goals
TRACK on IT is the latest initiative of Technology Sales
Resource Interactive, a company dedicated to building effective sales solutions
for firms of all sizes. Since 1996, TSRI has provided manufacturers
and developers of enterprise wide IT products with sales training,
sales process development and resource planning for both direct
sales organizations and authorized channel partners. TSRI also works
with vendors in the area of strategy development and execution of
channel sales models. Our mission is to help high tech companies
leverage channel growth and create incremental sales opportunities
through the execution of superior training, life cycle sales process
integration and management.
TSRI was co-founded by sales and marketing executives, whose
background has been in sales of high tech solutions, well versed in
channel development. Our team is comprised of individuals who have
successfully managed large sales organizations with billion dollar
plus quota responsibility working for vendors, distributors, system
integrators, and ISVs. We also have end user expertise in the
financial services, manufacturing, biotech, K-12 and higher
education verticals.
TSRI solutions leverage best of breed eBusiness business practices
for the purpose of reducing both client acquisition while delivering
incremental business opportunities. In addition to our executive
team, TSRI has a staff of sales and marketing specialists experienced
in IT sales with emphasis on select verticals.
Executive Team
RICK MEARES
Managing Partner
As the former president of Wang and COO Cabletron's network
integration business, Mr. Meares offers hands-on management experience
in Finance, Sales, Marketing and Operations. Proven leadership
abilities using an entrepreneurial style with track record of
successfully developing and implementing corporate strategy and
producing results. Frequently utilized to developed solid
relationships with the investment community, industry analysts.
Experienced in building business in the Financial Services, Health
Care, Manufacturing and Distribution verticals. Meares has also held
senior marketing positions with Unisys and Bell Atlantic Network
Integration.
KEITH MINTZER
Managing Partner
Mr. Mintzer offers nearly 20 years of demonstrated success
in high tech sales and marketing. As the vice president of
sales with GBC Technologies from 1986 to 1996, his channel
strategies increased annual sales from $5 million to over
$450 million. His performance gained GBC the distinction of
being one of Inc. Magazine's "Top 100 Fastest Growing
Companies" in the early 1990s. Mr. Mintzer also served
as vice president of worldwide sales for Hayes Microcomputer
Products, helping to turn around sales of the modem manufacturer.
Offering consulting and training services to institutions
nationally, Mr. Mintzer has also worked with such companies
as Xoriant Corporation, Reynolds & Reynolds Co., Sperry,
and Unisys.
KRISTY CROTHERS
Partner
With more than 10 years of experience in project management with
the technology industry, Ms. Crothers offers expertise in all facets
of operations and sales campaign execution. Previously an executive
with Thomas Technology Solutions, Ms. Crothers has worked with such
firms as CMP Media and Sterling Commerce. She holds a Masters of
Science in Information Technology from Penn State University.
KELLI BRADLEY
Partner
With over 15 years of inside sales experience and a proven
strategy for breaking down doors to key decision makers at Fortune
1,000 companies, Ms. Bradley was most recently Director of New
Business Development at IKON Office Solutions. She managed 7 outside
sales representatives and was personally responsible for over
$2,000,000 in new business in two yeas. She also maintained an
existing client base, billing in excess of $100,000 per month in
professional services. Prior, Ms. Bradley founded and managed a highly
successful telecommunications business from the ground up. She
successfully built the business to $12 million in annual sales, with 3
office locations and 63 personnel.
PENNY PEARCE
Partner
With over 15 years experience in inside sales and sales
management, Ms. Pearce has built an inside sales operations for a
division of a Fortune 500 company, Williams Conferencing. A skilled
lead generation expert herself, she was the top lead producer for
Sybase for over three years. With a wealth of experience with such
firms as Network Earth and VerticalNet, Ms. Pearce has consistently
exceeded quotas and sales objectives for her engagements. She brings a
wealth of experience in tactical inside sales techniques and proven
approaches to reaching prospects and qualifying opportunities.
BRUCE HOFFMAN
Partner
Mr. Hoffman has over eighteen years of "hands-on"
experience in designing and implementing enterprise wide customized
CRM solutions specializing in sales force automation and call
center management, large high dollar financial services, manufacturing,
and distribution firms. He has a proven track record of bringing
the right resources together and creating systems on time
and within budget. His background is in a wide range of business
experience including insurance, manufacturing, distribution,
electronic commerce, real estate, motion pictures, and medical
manufacturing. Some of his major strengths include project
management, cost control, quality assurance, database and
software design, systems analysis, mentoring, and system architecture.
CHRISTY TRAMDAKS
Marketing Manager
With 15 years experience in sales, business development,
and marketing, Ms. Tramdaks has managed accounts and campaigns
for such firms as Lexis/Nexis, Xerox Connect, and Thomas Technology
Solutions. From a marketing and public relations perspective,
Ms. Tramdaks implemented and managed custom interactive marketing
programs for major cable industry clients including Home Box
Office and Time Warner. Most recently with Dun & Bradstreet,
Ms. Tramdaks supported a team of 15 field sales representatives,
consistently exceeding revenue quotas for the division. She
grew sales for the territory by 70% with a client base of
more than 300 customers across multiple industries. Ms. Tramdaks
has extensive experience with all phases of the client life
cycle: from cold calling and lead generation to implementation
and renewal.
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