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THE ABSs OF SALES ROIs
Measuring the ROI on a particular sales campaign or
initiative is something every sales manager and business partner hopes to
accomplish. But without the data and the ability to quickly analyze the
results, most people are left to make a "best guess" if a campaign worked
or didn't.
Companies may not witness an ROI for a campaign for
9-12 months or more, yet be unaware of the campaign that yielded the sales
leads.
Often, this lack of data-driven decision making results
in missed opportunities and continued investment in less-than-effective
campaigns.
TRACK on IT gives companies real-time access to
this data, allowing you to track the source of leads by campaign or business
partner, empowering you to dedicate your resources to successful ongoing
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Benefits Designed
to Enhance Your Sales Efforts
TRACK on IT delivers powerful benefits to all stakeholders in
your sales process, from callers and marketing staff to account
executives, sales managers and business partners:
Web-based lead management
- ASP solution requires web browser for 24x7 anywhere, anytime
access for your authorized staff
- Close the loop between sales and marketing functions
- Simplify lead distribution with automatic reassignment and
rules-based lead management
- Expand and nurture the sales pipeline
Data-Driven Decisions
- Uncover unseen opportunities
- Increase accountability throughout the sales process
- Generate meaningful feedback on the effectiveness of marketing
activities
- Empower managers with advanced data mining and reporting
capabilities
- Target decision-makers for seminars and direct mail
- Measure and maximize ROI
Communication
- Improve communication between sales and marketing teams
- Refine marketing and sales decision support
- Strengthen relationships with key business partners
- Increase customer satisfaction and loyalty
Generous flexibility
- Responsive to your campaign needs, including custom forms and
fields
- Scalability allows you to add new users quickly and easily
- Personalized access privileges deliver the right data to the
right people
- Designed for easy import of telemarketing scripts and leads
captured online
- Works in concert with other popular applications
ASP affordability and simplicity
- No software or hardware investment
- Requires no costly IT expenditures or consultants
- Per-user fee structure means you pay only for what you need
- Easy to use application requires little or no training
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