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WHY IS SALES AUTOMATION SO RARE IN THE TECHNOLOGY
SECTOR?
Nearly 3 out of 5 IT firms lack
any sales force automation solution. We've heard from our clients about the drawbacks of sales force
automation. Applications too complex for their teams to master...a
wealth of features that have nothing to do with technology
sales...information getting lost within a massive database.
But not with
TRACK on IT. We understand
that your sales team wants to be out in the field making sales.
That's why we've streamlined functions based on IT sales executives'
needs: providing lead tracking and forecasting to ensure all leads
get the follow-up they deserve; provide easy access to contact
information and daily call activities; and provide an easily
accessible library of proposals and collaterals to simplify the
marketing process.
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Features designed
with IT sales in mind
Just take a look at some of the features TRACK on IT has to
offer:
Web-Based Lead Management & Tracking
- Distribute, track and reassign leads in real time via the web
- Manage multiple marketing campaigns
- Import telemarketing scripts into searchable fields
- Download customized mailing lists
- Develop custom fields and forms
- Import leads from web forms and web inquiries directly into your
own database
- Tailor access privileges to each salesperson, marketing person
or manager
Data-driven Decision Making
- Perform market research analysis on key customers and prospects
- Analyze ROI from marketing campaigns
- Build and maintain a complex data mart
- Download highly targeted mailing lists for new campaigns
- Produce powerful call back, lead aging and forecast reports
- Simplified data import/export to populate and analyze your data
Intelligent Communication
- Set automatic e-mail notification for leads that are reassigned
or if leads are not followed up in a timely manner
- Quickly access personalized lead data
- Store comments and additional information within the specific
lead record
- Gather and analyze feedback on leads from field reps
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