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TRACK on IT
Introduction
The first sales force automation solution designed
exclusively for technology firms, we help turn leads into revenue
The success of your business
depends on making strong sales that drive revenue. But making the
process work can be tough and time consuming. Leads generated by
marketing somehow fall through the cracks and are never followed up
by the sales team. Not only are the sales lost, but marketing
dollars wasted. Leads are coming in from all kinds of sources but
they are all stored in disconnected databases, so nobody is quite
sure which campaign has generated the best results. And it takes
days to get a good picture of the sales forecast and even then, you
can't be sure it's accurate.
TRACK on IT can help.
Developed with the sales professional in mind, our web-based sales and
marketing system tracks leads in real time throughout the sales cycle,
from demand generation to lead closure. You can pinpoint where leads
are quickly converting into revenue - and where they're not - to
improve future decision-making. The easy-to-use web-based application
creates a consolidated knowledgebase of business intelligence
accessible 24x7 to players across the enterprise, including call
center reps and channel partners.
Prompt Lead Follow Up From
Marketing to Closed Sales
TRACK on IT's unique technology helps
you capture data from a variety of sources, including telemarketing,
web forms, direct mail, event registrations and more. Leads flow
directly into the system in real time and are fully indexed for
robust search capability. As leads are entered, they can be
automatically assigned to reps and partners, with email
notifications to alert them to the new opportunity. As leads are
followed up, a journal of sales activity is maintained for each
opportunity, with areas for reps to provide valuable feedback, set
callbacks and more. Managers can track the progress of every lead
and evaluate user activity, introducing increased accountability and
transparency into the sales process.
Tracking leads and opportunities is only part
of the equation in a successful sales and marketing strategy. These
efforts mean little if you don't have the tools to measure the
results. By providing intuitive data mining and reporting tools,
our system allows you to get quick snapshots in key areas. Find out
instantly which leads are being followed up (and which are not).
Determine which campaigns are generating the most qualified leads
and closed sales to help pinpoint the most profitable programs.
Generate a variety of custom and predefined reports, including sales
forecasts, and email them to other team members. Download highly
targeted mailing lists of decision-makers for seminars and direct
mail campaigns. All the pieces of the puzzle are right at your
fingertips - just point and click.
Cost Effective ASP Solution
TRACK on IT
is delivered via the internet through a subscription-based Application
Service Provider (ASP) model. That means significant cost savings for
you, since there is no need to invest in hardware, software or
consultants. All you need to use the system is a web browser. Within
days, you can have your own online sales and marketing system up and
running; then you can start watching the sales roll in. |
